What is average sales cycle length?
The full sales cycle covers the entire process of managing the sales opportunity from when it was open to when it was closed. The average sales cycle length metric measures the average number of days that opportunities were in active development before they were closed. For each time period, this metric presents the average cycle length of opportunities that were closed during that period.
Why is average sales cycle length important to measure?
Speed is a key factor in a successful and efficient sales pipeline. Sales leaders should aim to minimize the average length of the sales cycle in order to increase the efficiency of their teams. In addition, a shorter sales cycle is often linked to improved pipeline conversion and opportunity win rates.
How is average sales cycle length calculated?
For each period, the average sales cycle length is calculated by dividing the total sales cycle duration of all the opportunities that closed in that period by the total count of these opportunities.
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Also known as
- Average sales cycle duration
- Average time to close a sale
- Average sales process duration
- Average time from lead to close