Opportunity Win rate

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Opportunity Win rate

What is opportunity win rate?

Opportunity win rate is one of the most widely-used and well-known business metrics. Essentially, the opportunity win rate indicates the share of all closed deals which were successfully closed-won.

Why is opportunity win rate important to measure?

Opportunity win rate is a key indicator of the company’s overall success as a business and more specifically the performance and effectiveness of its revenue engine. This metric can be incredibly useful in evaluating the company’s sales performance. Comparing win rates across different products, regions, segments and marketing channels can uncover market opportunities that can be leveraged or bottlenecks that need to be fixed. This metric is used to examine the sales performance of different sales leaders and areas, as well as specific AEs, BDRs and SDRs.

How is opportunity win rate calculated?

Opportunity win rate is calculated by dividing the amount of successfully closed opportunities by the amount of all closed opportunities within a given period. Opportunity win rate can be calculated as a share of the number of opportunities (Count), their Total Contract Value (TCV) or their associated Annual Recurring Revenue (ARR). 

opportunity win rate formula
opportunity win rate

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What percentage of opportunities are typically won? What is the win rate for each stage in the sales process?
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All the SaaS revenue metrics you need

Opportunity Win Rate is only one of the hundreds of SaaS metrics that are available out-of-the-box to users of the Sightfull revenue analysis and optimization platform. They include all the critical metrics required for SaaS companies - from indicators regarding campaigns and leads, through those that track pipeline, conversion and bookings, and all the way to later signals such as retention and expansion.

These highly precise customizable metrics are automatically calculated based on a large repository of SaaS industry standards, best practices and benchmarks. This saves lots of time for RevOps teams since they don’t have to rely on data analysts for support, waste time on error-prone spreadsheets, or manually create and update dozens of reports.

Sightfull users also receive dozens of pre-built dashboards based on these metrics, enabling them to easily analyze revenue trends at a highly granular level, identify their root causes, and act on proactive insights regarding time-sensitive business issues. 

Related Metrics

Also known as 

  • Deal Win Rate
  • Success Rate
  • Sales efficiency
  • Lead-to-won opportunity conversion rate

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Sales pipeline waterfall
Pipeline conversion rate