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Resources

The revenue analysis resource center

Insights into the world of revenue operations through ebooks, webinars, blog posts, articles and more.

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Revenue operations metrics you should track in H2 2023: Insights for data-driven decision making and growth

In the swiftly evolving and fiercely competitive business world of 2023, Revenue Operations (RevOps) take center stage.
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B2B sales and marketing alignment: Best practices for long-term growth

Discover how to align sales and marketing to drive B2B SaaS growth with a focus on RevOps, leads, messaging, metrics and customer experience.
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The benefits of RevOps for SaaS companies

RevOps benefit SaaS companies by helping streamline their sales, marketing and CS operations to increase customer satisfaction and drive revenue growth.
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Developing a Winning SaaS Go-To-Market Strategy: Tips, Tricks, and Best Practices

A well-crafted GTM strategy is essential for success in the SaaS industry. This complete guide looks at what it takes to drive revenue growth and scale business.
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The ideal revenue operations team structure for SaaS companies

A well-structured revops team drives efficiency, alignment, and growth. Here are the roles that make that possible.
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Marketing analytics for SaaS companies: Making every touchpoint count

Why are marketing teams, even those with the latest technology, having so much trouble showing the true value they bring?
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How to build reliable Ideal Customer Profiles (ICPs) for SaaS companies

You can’t build a successful go-to-market plan without defining your target audience. Here’s how to create your ideal customer profiles.
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The 5 key steps to a winning revenue operations strategy

As you scale, it gets harder to ensure that everyone is working toward the same goals. That’s why you need to build a revenue operations strategy.
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The top 5 RevOps trends to watch for in 2023

Facing constant economic and technological disruptions, the B2B landscape is driving businesses to invest in optimizing revenue strategies.
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Webinar on-demand: Unlocking the power of Salesforce data modeling

Watch this webinar to discover which Salesforce data models best fits your company’s current and future needs.
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Practical guide to unlocking the power of Salesforce data modeling

Learn how to unlock the full value of your business data by setting up the SFDC data model that is right for your company.
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The top ten metrics SaaS companies need to track

In this eBook, we’ll explore some of the most important metrics for informing a SaaS company's GTM plans and finding answers to key business questions.
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The ultimate guide to revenue operations (RevOps)

So what is Revenue Operations (RevOps)? A way for companies to align their revenue-generating activities across the entire customer lifecycle.
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The importance of revenue trend analysis for SaaS companies

What is revenue trend analysis? Learn about its critical importance for SaaS companies as an essential part of the GTM planning process.
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The top 14 metrics SaaS companies should be tracking now

SaaS data is of little value if you don’t know the best SaaS metrics to track and how to use them to drive efficient growth.
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How revenue analysis can help your bottom line

Everything you need to know about revenue analysis - its importance, benefits and challenges, and how to conduct it.
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The 6 types of revenue analysis

Revenue analysis has a central role in driving SaaS business growth and efficiency. Learn about the six basic types of analysis.
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Sightfull Raises $18M Series A to accelerate market traction

Sightfull announced an $18 million series A funding round led by Dell Technologies Capital with the participation of Norwest.
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Sightfull raises $18M to tracks key business activities

Sightfull’s secret sauce is a system that maps and correlates all revenue data to try to detect relationships between different key business activities.