sightfull
Marketing Operations

Revenue-Driven Marketing
Optimization with Sightfull

Track campaign performance and tie it to spend and revenue impact across channels. Simplify complex measurements and maximize campaign impact

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Marketing Operations

Enhance Marketing Campaigns’ Effectiveness

Sightfull tracks and analyzes campaign-specific metrics across various channels, providing visibility into which campaigns are driving revenue, which channels are most effective, and where optimizations can be made for better ROI

Metric Examples: Campaign Influence, Campaign Cost per Lead / Opportunity, Campaign Opportunity Win Rate, Opportunity Touchpoints.

Enhance Marketing Campaigns’ Effectiveness

Improve Lead Management and Conversion

Optimize lead generation, nurturing, and conversion processes to increase sales pipeline efficiency. Gain insights into lead quality, conversion rates, and the impact of marketing activities on lead progression to improve conversion rates and revenue generation

Metric Examples: Lead duration in stage, MQL Conversion Rates, Lead funnel, ABM funnel, New conversion, SAL conversion.

Improve Lead Management and Conversion

Aligning Marketing Efforts with Revenue Goals

Align marketing strategies and activities with revenue generation goals of the organization. Attribute revenue to specific marketing activities and initiatives, providing insights into which marketing efforts directly contribute to revenue generation

Metric Examples: Campaign Single / Multi-Touch Attribution, Campaign ROI, Campaign Attribution (Pipeline), Campaign Attribution (Bookings).

Aligning Marketing Efforts with Revenue Goals

Manage revenue operations across your entire organization.

Easy data integration
Easy data integration

Effortless data integration for comprehensive revenue insights.

Ad hoc analysis
Ad hoc analysis

User-friendly ad hoc analysis without coding or BI reliance.

Monitoring and alerts
Monitoring and alerts

Stay updated for vital revenue changes and opportunities.

GTM Metrics and Templates
GTM Metrics and Templates

Top-tier metrics and templates for precise industry KPI insights.

Multi-dimensional analytics
Multi-dimensional analytics

Detailed, comprehensive revenue analytics across various dimensions.

Cross-functional collaboration
Cross-functional collaboration

Collaborate between RevOps, Sales Ops, Marketing Ops for revenue goals.

Why choose Sightfull?

VAST Data logo

I love working with Sightfull! We used to have to juggle dozens of different spreadsheets, and now our work is far easier since we have a single source of truth, one place where we can access all the data we need.

The Sightfull team's support and expertise has been outstanding, everything from their deep understanding of how SaaS works to their quick turnaround on helping us pull together the dashboards we need.

Helen Prototapas, VP Finance, VAST Data
Helen Protopapas
VP Finance
Opswat

Sightfull has become our most widely used data analysis and visualization solution with people across the company using it regularly, including finance, product, sales and more. 

It allows everyone to manage our highly complex ARR, NDR and GDR metrics and break down the data across our entire product portfolio at such a granular level that they know exactly how they’re doing without having to ask for assistance from data analysts.

Ty Hurner, Corporate Controller at OPSWAT
Ty Hurner
Corporate Controller
Wiz

The Sightfull platform was up and running very fast with very little effort required on our end.

Even better, it almost immediately added lots of value by providing complete visibility to our business data, dashboards with automatically calculated KPIs, and insights which highlighted issues in our data hygiene we were not aware of.

Hila Lebenthal, VP FP&A, Wiz
Hila Lebenthal
VP FP&A
Take control of your business data.
Make the right strategic decisions.