Identify your best performing campaigns.

Business questions

Which campaigns are generating the most pipeline and closed won opportunities?
How do different campaign cohorts contribute to pipeline and closed won opportunities over time?
Which touchpoints within campaigns are most effective in driving pipeline and closed won opportunities?

Analyze the attribution to marketing campaigns of pipeline and closed won opportunities by different attribution models, and identify the most effective touchpoints within campaigns.

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Included Metrics (2)

Campaign attribution (Bookings)

The sum of closed won opportunities influenced by campaigns (based on the attribution model selected).Campaigns are grouped into periods based on their starting date.

Campaign attribution (Pipeline)

The sum of pipeline opportunities influenced by campaigns (based on the attribution model selected). Campaigns are grouped into periods based on their starting date.

Included Metrics (2)

Campaign attribution (Bookings)

The sum of closed won opportunities influenced by campaigns (based on the attribution model selected).Campaigns are grouped into periods based on their starting date.

Campaign attribution (Pipeline)

The sum of pipeline opportunities influenced by campaigns (based on the attribution model selected). Campaigns are grouped into periods based on their starting date.

Tags:

Marketing

RevOps

Campaign Performance

Campaign Attribution

MarketingOps

Campaign Attribution

Identify your best performing campaigns.

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