Average Sales Cycle Length

The average duration in days it takes to close an opportunity for all opportunities closed during the period.

What is Average Sales Cycle Length?

Average Sales Cycle Length measures the average number of days that opportunities were in active development before they were closed. It covers the entire process of managing a sales opportunity from when it was opened to when it was closed . This metric presents the average cycle length of opportunities closed during a specific time period.

Why is Average Sales Cycle Length Important to Measure?

Speed is a crucial factor in the success and efficiency of a sales pipeline. Sales leaders aim to minimize the average length of the sales cycle to increase their team's efficiency. A shorter sales cycle is often associated with improved pipeline conversion rates and higher opportunity win rates.

How is Average Sales Cycle Length Calculated?

For each time period, the Average Sales Cycle Length is calculated by dividing the total sales cycle duration (in days) of all the opportunities closed during that period by the total count of these opportunities.

Formula

Average Sales Cycle Length =Total Sales Cycle Duration (in days) of Closed OpportunitiesTotal Number of Closed Opportunities You can use this metric to gain insights into the efficiency of your sales process and identify opportunities for improvement.