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Gong Competitive Analysis

Outsmart competitors with real-time tracker analysis.

Business questions

This template addresses the following:
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    Which competitors are trending in the calls of last months?
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    In what percentage of calls or deals each competitor is mentioned?
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    How often are we winning or losing against each competitor (based on trackers)?

Template description

Why you should use the Gong Competitive Analysis Template

The Gong Competitive Analysis Template provides valuable insights into competitor mentions within calls, enabling organizations to stay informed about market trends and competitor activities. By leveraging this template, you can gain a competitive edge by identifying emerging competitors and understanding their impact on sales conversations. With this template, you'll be able to:

  • Monitor competitor mentions in Gong calls to stay updated on market trends and competitive landscape.
  • Identify emerging competitors and assess their impact on sales conversations and deal outcomes.
  • Analyze the ratio of calls mentioning competition to gain insights into the level of competitive activity within the organization.

Who is this template for

The Gong Competitive Analysis template is suitable for:

  1. Sales and Marketing Leaders seeking to stay informed about market trends and competitor activities.
  2. Sales Representatives interested in understanding competitor landscape and adapting sales strategies accordingly.
  3. Product Managers aiming to gather insights into competitor positioning and market share.
  4. Market Analysts looking to analyze competitor mentions and trends within sales conversations.

Key Benefits

This template offers the following key benefits to organizations:

  1. Market Insights: Gain valuable insights into competitor landscape and market trends based on Gong call analysis.
  2. Competitive Advantage: Stay ahead of the competition by identifying emerging competitors and understanding their strategies.
  3. Sales Strategy Optimization: Adapt sales strategies and messaging based on competitor analysis to maximize effectiveness.
  4. Data-Driven Decision Making: Make informed business decisions by leveraging data on competitor mentions and trends within sales conversations.

How does this Template work?

The Gong Competitive Analysis Template aggregates key metrics such as Gong Calls with Competition Mentioned and Competition Mentioned in Calls to Calls Ratio to provide insights into competitor activity within sales conversations. By analyzing these metrics, users can identify trending competitors, assess their impact on sales conversations, and adapt strategies accordingly.

Frequently Asked Questions

How can I identify emerging competitors using this template?

You can identify emerging competitors by analyzing trends in competitor mentions within Gong calls over time. By monitoring changes in competitor activity and mentions, you can identify new players in the market and assess their potential impact on your business.

Can I track the specific competitors mentioned in Gong calls?

Yes, the template allows you to track specific competitors mentioned in Gong calls. By analyzing competitor mentions, you can gather insights into competitor positioning, strengths, and weaknesses, enabling you to refine your sales strategies and messaging accordingly.

How does the ratio of calls mentioning competition help in competitive analysis?

The ratio of calls mentioning competition provides insights into the level of competitive activity within the organization. A higher ratio may indicate increased competition in the market, while a lower ratio may suggest a less competitive landscape. Analyzing this ratio can help organizations gauge their competitive positioning and make informed decisions about sales strategies and resource allocation.

Is it possible to compare competitor trends across different regions or sales teams?

Yes, the template provides flexibility to compare competitor trends across different regions, sales teams, or other relevant segments. By analyzing competitor mentions and trends within different contexts, you can tailor your competitive strategies and resources to specific market conditions and business objectives.

Tags:
Sales
Sales Performance
SalesOps
Sales Managers

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