Website Acquisition

Track website visitors traffic and conversions

Business questions

This template addresses the following:
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    What are the top sources of traffic to our website?
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    How many new visitors arrive to our site via source, medium, campaign and landing page?
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    How is website traffic changing over time overall and by different dimensions?
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    What is our website conversion rate and what sources have the best results?

Template description

Why you should use the Website Acquisition Template

The Website Acquisition Template is designed to provide a comprehensive overview of your website's traffic and conversion metrics. This template helps you:

  • Identify Top Traffic Sources: Understand which channels are driving the most visitors to your website.
  • Monitor Visitor Trends: Track the number of new visitors by source, medium, campaign, and landing page.
  • Analyze Traffic Changes: Observe how your website traffic fluctuates over time and across different dimensions.
  • Optimize for Conversion: Determine which sources are most effective at converting visitors into customers.

Who is this template for

This template is invaluable for:

  1. MarketingOps Professionals aiming to optimize campaign performance and increase website traffic.
  2. Marketing Leaders looking for a quick analytics on website performance, including trends, analytics and ROI on paid channels.
  3. Web Analysts interested in deep diving into website analytics to inform strategic decisions.

Key Benefits

  • Enhanced Traffic Insights: Gain a clear understanding of traffic sources over time and across segments.
  • Data-Driven Decisions: Make informed decisions to improve website performance and conversion rates.
  • Time Efficiency: Save time with automated data transformation and analysis, allowing for more strategic initiatives.
  • Competitive Advantage: Stay ahead by quickly identifying and capitalizing on emerging trends in visitor acquisition and conversion.

How does this Template work?

The Website Acquisition Template aggregates your data across multiple metrics and dimensions such as source, medium, campaign, and landing page to present a holistic view of your website's performance. By tracking both traffic, users and conversions, it provides actionable insights that can be used to enhance marketing strategies, improve page content, optimize campaigns and ultimately boost website conversion rates.

Frequently Asked Questions

What metrics are included in the Website Acquisition Template?

The template includes key metrics such as total visitors, user acquisition and conversion rate. Metrics can be grouped by source, medium, campaign, landing page and other key dimensions providing a comprehensive overview of your website's acquisition performance.

How do you analyze GoogleAnalytics data?

When you first start using this template, Sightfull connects to your GoogleAnalytics and aggregates your key metrics by the most important dimensions. You can access and edit how this data is aggregated and what metrics are calculated at any time.

Can I track the performance of specific marketing campaigns with this template?

Yes. The template allows you to break down website traffic and conversions by campaign, giving you insight into which marketing efforts are most successful at driving visitors and conversions.

How often should I review my website acquisition metrics?

Regular monitoring is key to understanding your website's performance. Weekly reviews are recommended for active campaigns, while a monthly analysis is suitable for long-term trend analysis and strategic planning.

Web Analytics
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