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MQL Velocity

Analyze the velocity of MQLs through the funnel, to opportunities and customers.

Business questions

This template addresses the following:
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    How long does it take MQLs to convert to SALs, Opportunities or Customers?
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    What segments, sources or regions have the highest or lowest MQL velocity?
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    How has our MQL velocity changed over time?

Template description

Analyze the velocity of marketing qualified leads (MQLs) through the lead funnel. Track the average number of days from leads becoming MQLs to sales accepted leads (SALs) and opportunities. Identify the most efficient sources, segments and lead roles that move quickly through the funnel and convert from MQL to new pipeline opportunities.

Tags:
Marketing
RevOps
Top of Funnel
Marketing Qualification
RevOps
MarketingOps

How it works

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Sightfull is your automated GTM analytics platform.

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