MQL Conversion

Analyze the flow of leads from MQL to opportunity.

Business questions

This template addresses the following:

What sources, segments or regions are driving the most MQLs?
Are we successfully converting more MQLs to Opportunities over time?
What is the share of MQLs that are sales accepted and converted?

Included Metrics (4)

MQL-to-SAL Conversion Rate

The percentage of leads qualified during the period that have successfully become Sales Accepted Leads (SALs).

MQL-to-Opportunity Conversion Rate

The percentage of leads qualified during the period that have successfully become opportunities.

MQL-to-Customer Conversion Rate

The percentage of leads qualified during the period that have successfully become customers (won opportunities).

Leads Qualified

The number of leads qualified during the period.

Template description

Bridging the gap between Marketing and Sales, this template provides a view of marketing qualified leads and the process of converting these leads to sales opportunities. Use this template to track and optimize how MQLs are qualified and converted. Identify the sources and segments that drive the most MQLs over time.

Tags:

Marketing

RevOps

Top of Funnel

Marketing Qualification

RevOps

MarketingOps