Analyze the flow of leads from MQL to opportunity.
Business questions
- What sources, segments or regions are driving the most MQLs?
- Are we successfully converting more MQLs to Opportunities over time?
- How long does it take MQLs to convert to SALs or new Opportunities?
- What is the share of MQLs that are sales accepted and converted?
Included Metrics (6)
MQL-to-Opportunity Conversion Rate
MQL-to-Opportunity Conversion Rate calculates the percentage of leads that became Marketing Qualified Leads (MQLs) during a specific time period and ultimately converted to sales opportunities.
Average MQL-to-Opportunity Duration
Average MQL-to-Opportunity Duration calculates the average number of days it takes for leads that became Marketing Qualified Leads (MQLs) during a specific time period to convert to sales opportunities.
Average MQL-to-SAL Duration
Average MQL-to-SAL Duration calculates the average number of days it takes for leads that became Marketing Qualified Leads (MQLs) during a specific time period to be accepted by sales (SAL).
MQL-to-SAL Rate
Measures the proportion of Marketing Qualified Leads (MQLs) that were subsequently accepted by sales (SALs) during a specific time period.
MQL-to-Customer Win Rate
MQL-to-Customer Win Rate calculates the proportion of MQLs that were ultimately closed-won and became customers.
Leads Qualified
Leads Qualified identifies the number of leads that have been qualified by marketing (MQLs) and deemed ready for the next stage in the sales process during a specific time period.
