MQL Conversion
Analyze the flow of leads from MQL to opportunity.
Business questions
- What sources, segments or regions are driving the most MQLs?
- Are we successfully converting more MQLs to Opportunities over time?
- How long does it take MQLs to convert to SALs or new Opportunities?
- What is the share of MQLs that are sales accepted and converted?
Bridging the gap between Marketing and Sales, this template provides a view of marketing qualified leads and the process of converting these leads to sales opportunities. Use this template to track and optimize how MQLs are qualified and converted. Identify the sources and segments that drive the most MQLs over time.
Included Metrics (6)
Tags:
Marketing
RevOps
Top of Funnel
Marketing Qualification
RevOps
MarketingOps
MQL Conversion
Analyze the flow of leads from MQL to opportunity.
Connections