MQL Conversion

Analyze the flow of leads from MQL to opportunity.

Business questions

What sources, segments or regions are driving the most MQLs?
Are we successfully converting more MQLs to Opportunities over time?
How long does it take MQLs to convert to SALs or new Opportunities?
What is the share of MQLs that are sales accepted and converted?

Bridging the gap between Marketing and Sales, this template provides a view of marketing qualified leads and the process of converting these leads to sales opportunities. Use this template to track and optimize how MQLs are qualified and converted. Identify the sources and segments that drive the most MQLs over time.

Included Metrics (6)

MQL-to-Opportunity Conversion Rate

MQL-to-Opportunity Conversion Rate calculates the percentage of leads that became Marketing Qualified Leads (MQLs) during a specific time period and ultimately converted to sales opportunities.

Average MQL-to-Opportunity Duration

Average MQL-to-Opportunity Duration calculates the average number of days it takes for leads that became Marketing Qualified Leads (MQLs) during a specific time period to convert to sales opportunities.

Average MQL-to-SAL Duration

Average MQL-to-SAL Duration calculates the average number of days it takes for leads that became Marketing Qualified Leads (MQLs) during a specific time period to be accepted by sales (SAL).

MQL-to-SAL Conversion Rate

Measures the proportion of Marketing Qualified Leads (MQLs) that were subsequently accepted by sales (SALs) during a specific time period.

MQL-to-Customer Win Rate

MQL-to-Customer Win Rate calculates the proportion of MQLs that were ultimately closed-won and became customers.

Leads Qualified

Leads Qualified identifies the number of leads that have been qualified by marketing (Marketing Qualified Leads - MQLs) and deemed ready for the next stage in the sales process during a specific time period.

Included Metrics (6)

MQL-to-Opportunity Conversion Rate

MQL-to-Opportunity Conversion Rate calculates the percentage of leads that became Marketing Qualified Leads (MQLs) during a specific time period and ultimately converted to sales opportunities.

Average MQL-to-Opportunity Duration

Average MQL-to-SAL Duration

Average MQL-to-SAL Duration calculates the average number of days it takes for leads that became Marketing Qualified Leads (MQLs) during a specific time period to be accepted by sales (SAL).

MQL-to-SAL Conversion Rate

Measures the proportion of Marketing Qualified Leads (MQLs) that were subsequently accepted by sales (SALs) during a specific time period.

MQL-to-Customer Win Rate

MQL-to-Customer Win Rate calculates the proportion of MQLs that were ultimately closed-won and became customers.

Leads Qualified

Tags:

Marketing

RevOps

Top of Funnel

Marketing Qualification

RevOps

MarketingOps

MQL Conversion

Analyze the flow of leads from MQL to opportunity.

Connections