Campaign Performance

Refine your marketing strategy with insights into campaigns' influence on conversion rates.

Business questions

This template addresses the following:

What are the conversion rates from leads to MQLs for each campaign?
How do different campaigns compare in terms of effectiveness in generating MQLs?
How can we adjust low-performing campaigns to improve their Lead and MQL conversion rates?

Included Metrics (3)

Campaign MQL Conversion Rate

The percentage of MQLs influenced by campaigns that started during the period, that ultimately converted (became opportunities).

Campaign Lead Conversion Rate

The percentage of leads sourced by campaigns that started in the specific time period, that were converted to opportunities at some point in the future.

Campaign Leads Sourced

The number of leads sourced by campaigns that started during the period.

Template description

Deep dive into the performance of each marketing campaign by examining how effectively they convert leads into Marketing Qualified Leads (MQLs). This template is crucial for identifying standout campaigns that efficiently guide potential customers through the marketing funnel, from initial engagement to qualifying as MQLs. By analyzing conversion rates and identifying key success factors, marketers can refine their strategies to enhance campaign performance, optimize marketing spend, and drive targeted strategies for future campaigns. Additionally, incorporating an assessment of different channels, such as paid media, social media, events, and referral programs, allows for a nuanced approach to optimizing each platform's contribution to generating and converting MQLs, ensuring a holistic and effective marketing strategy.

Tags:

Marketing

Sales

Performance Marketing

Campaign Performance

MarketingOps

RevOps