Starting Pipeline Conversion Rate

What is the Starting Pipeline Conversion Rate?

The Starting Pipeline Conversion Rate metric calculates the share of closed won opportunities out of the starting pipeline that was expected to close within the period. It measures the effectiveness of converting initial pipeline opportunities into closed won deals during a specific period.

Why is the Starting Pipeline Conversion Rate important to measure?

The Starting Pipeline Conversion Rate helps businesses to monitor pipeline outcomes and improve forecast accuracy. By tracking this metric, organizations can assess the efficiency of their sales process in converting initial pipeline opportunities into successful deals. Understanding the conversion rate by different segments, teams, and individual sales reps helps businesses identify potential bottlenecks or inefficiencies in the sales pipeline and take corrective actions to enhance conversion rates and overall sales performance.

How is the Starting Pipeline Conversion Rate calculated?

The Starting Pipeline Conversion Rate is calculated by dividing the value of closed won opportunities for the period by the total value of opportunities that were included in the starting pipeline.

Formula

Starting Pipeline Conversion Rate =Value of Closed Won Opportunities for the PeriodTotal Value of Opportunities in the Starting Pipeline