Running LinkedIn Campaigns

The number of linkedin campaigns that were active at any time during the period.

What is the Running LinkedIn Campaigns Metric?

Running LinkedIn Campaigns is a key performance indicator that quantifies the total number of LinkedIn advertising campaigns that were active at any point during a specified time period. This metric leverages the start and end dates of campaigns to identify those that were operational, providing insights into the breadth and scale of a company's LinkedIn marketing efforts.

Why is the Running LinkedIn Campaigns Metric Important to Measure?

Marketing Activity Overview: Offers a snapshot of active marketing efforts on LinkedIn, enabling marketers to gauge the volume of simultaneous campaigns.
Resource Allocation Insight: Helps in assessing the allocation of marketing resources and efforts across different periods and campaign strategies.
Campaign Management: Aids in managing and optimizing the lifecycle of marketing campaigns, ensuring strategic timing and coverage.
Strategic Planning: Assists in strategic planning by highlighting marketing intensity and identifying periods of high or low campaign activity.

How is the Running LinkedIn Campaigns Metric Calculated?

The Running LinkedIn Campaigns metric is calculated by counting all LinkedIn advertising campaigns that had any period of activity within the given timeframe. A campaign is considered "active" if its start date is before or within the period and its end date is after the start of the period or not defined (ongoing campaign).