Number of email interactions during the period.

What is the Emails metric?

The Emails metric activities measures the number of emails created by each user or team within a specified period. It provides insights into the volume of electronic correspondence initiated by individuals or groups as part of their communication and marketing efforts.

Why is the Emails metric important to measure?

Tracking the Emails metric is essential for evaluating the communication effectiveness and marketing outreach of individuals or teams. By monitoring the number of emails sent, businesses can assess their level of engagement with leads, prospects, and existing customers. This metric helps in understanding the email marketing efforts required to nurture leads, maintain customer relationships, and drive conversions.

Measuring the Emails metric enables managers to identify top-performing individuals or teams who consistently engage with their audience through email communication. It also facilitates identifying trends and patterns in email outreach, allowing for optimization of email marketing strategies to maximize engagement and conversion rates.

Overall, the Emails metric provides valuable insights into email marketing effectiveness and helps in optimizing communication strategies to achieve business objectives.

How is the Emails metric calculated?

The Emails metric is calculated by summing the total number of emails created by each rep during the specified period. This includes all outgoing emails initiated by individuals or teams for communication, marketing, or other purposes.


Emails = ∑ (Number of Emails by Rep)

Also known as: All Emails
Number of email interactions during the period.
Available with 2 integrations
SFDC connector
HubSpot connector