What is the Clicked Emails metric?
The Clicked Emails activities metric measures the number of emails clicked by contacts during a specified period. It provides insights into the effectiveness of email content, calls-to-action, and overall engagement of recipients with the email campaign.
Why is the Clicked Emails metric important to measure?
Tracking the Clicked Emails metric is essential for evaluating the performance of email marketing campaigns in driving recipient engagement beyond just email opens. By monitoring the number of emails clicked, businesses can assess the effectiveness of their email content, design, and calls-to-action in motivating recipients to take further action.
Measuring the Clicked Emails metric enables marketers to identify the most engaging content, calls-to-action, and email design elements that resonate with recipients and drive clicks. It also helps in understanding recipient behavior and preferences, allowing for optimization of future email campaigns to improve click-through rates and campaign effectiveness.
The Clicked Emails metric provides valuable insights into the effectiveness of email marketing efforts in driving recipient engagement and actions, helping marketers optimize strategies to achieve business objectives.
How is the Clicked Emails metric calculated?
The Clicked Emails metric is calculated by summing the total number of emails clicked by contacts during the specified period. This includes all instances where recipients have clicked on links or calls-to-action within the email.
Clicked Emails = ∑ (Number of Emails clicked by contacts)