Sales Velocity

Revenue generation efficiency indicators.

Business questions

What segments, regions or reps are most and least efficient in generating revenue?
Is our sales velocity increasing or decreasing over time?
How much revenue are we generating per day on average?
How much revenue is each deal generating every day?

This template serves as a powerful resource for businesses seeking to optimize revenue generation strategies. By integrating the Sales Velocity and Deal Velocity Ratio metrics, it offers a comprehensive view of both sales team performance and deal efficiency. It enables businesses to understand how effectively deals are being closed and revenue is being generated, leading to informed decisions for growth.

Included Metrics (5)

Sales Velocity

Sales Velocity measures daily revenue generation by dividing bookings by the average deal length, reflecting the pipeline velocity.

Deal Velocity Ratio

The Deal Velocity Ratio quantifies daily revenue per deal by normalizing the average sales price by the average deal length, providing a navigational tool for sales optimization.

Bookings

The amount of closed won opportunities during a specific period.

Average sales price

The average amount of closed won opportunities (Bookings).

Average sales cycle length

The average length of the sales cycle (days), for all opportunities won in the period.

Included Metrics (5)

Sales Velocity

Sales Velocity measures daily revenue generation by dividing bookings by the average deal length, reflecting the pipeline velocity.

Deal Velocity Ratio

The Deal Velocity Ratio quantifies daily revenue per deal by normalizing the average sales price by the average deal length, providing a navigational tool for sales optimization.