Campaign Costs

Analyze marketing spend over time and across campaign types.

Business questions

This template addresses the following:

What is the cost per lead or acquisition across different campaigns?
Which campaigns have the highest and lowest return on investment (ROI)?
How do seasonal trends affect marketing spend and outcomes?

Included Metrics (5)

Campaign Cost

The cost of campaigns that started during a specific period.

Average Campaign Cost

The average cost of campaigns that started during a specific period.

Campaign Cost per Lead

The average cost per lead sourced by the campaign, calculated by dividing the actual cost of the campaign by the number of leads sourced by the campaign.

Campaign Cost per MQL

The average cost per Marketing Qualified Lead (MQL) touched by the campaign, calculated by dividing the actual cost of the campaign by the number of MQLs touched by the campaign.

Campaign Leads Sourced

The number of leads sourced by campaigns that started during the period.

Template description

Gain insights into your marketing expenditure across various campaigns, identifying trends, efficiencies, and areas for optimization. Assess the effectiveness of each campaign by comparing costs against key performance indicators such as leads generated, conversion rates, and ROI. This template enables marketers to make informed decisions on budget allocation and strategic adjustments to maximize campaign performance and optimize different channel, including paid, events, social media, referral programs and so on.

Tags:

Marketing

Performance Marketing

Campaign Performance

MarketingOps

RevOps

FP&A

Controller