Account Engagement

See campaign engagement across all account contacts.

Business questions

This template addresses the following:
  • circle
    How well are our campaigns reaching and engaging target accounts?
  • circle
    What proportion of our target accounts are engaged each month / quarter?
  • circle
    What number of accounts did specific campaigns reach?
  • circle
    How does our target account engagement differ across segments?

Account Engagement template description

Why you should use the Account Engagement template

Tracking how well your campaigns engage target accounts is crucial for understanding their effectiveness and optimizing your marketing efforts. The Account Engagement template helps you:

  • Measure the success of your campaigns in reaching and engaging target accounts.
  • Track the engagement rates of target accounts over time to assess marketing impact.
  • Analyze which campaigns are most effective in reaching your target audience.
  • Segment and compare engagement across different account types to identify trends and opportunities.

Who is this template for

  1. Marketing Operations Managers who need to evaluate the effectiveness of marketing campaigns in engaging target accounts.
  2. Sales and Account Executives looking to understand which accounts are engaged by specific campaigns to better prioritize outreach.
  3. RevOps Analysts who want to analyze engagement trends and optimize marketing and sales strategies based on data-driven insights.

Key Benefits

  1. Campaign Effectiveness: Identify which campaigns are most successful in engaging target accounts.
  2. Engagement Tracking: Monitor the engagement rates of your target accounts over time.
  3. Segmentation Analysis: Compare engagement across different segments to uncover actionable insights.
  4. Optimization Opportunities: Use engagement data to refine and enhance your marketing strategies for better results.

How does this Template work?

The Account Engagement template leverages metrics like Account Engagement Rate, Accounts Engaged by Campaign, Accounts Engaged and Touchpoints to provide a comprehensive view of how well your marketing efforts are resonating with target accounts. By tracking these metrics, you can see which campaigns are most effective, how engagement rates change over time, and how different segments respond to your marketing initiatives.

Frequently Asked Questions

How is Account Engagement Rate calculated?

Account Engagement Rate is calculated by dividing the number of engaged accounts by the total number of target accounts within a specific period.

Can I track engagement for individual campaigns?

Yes. The Accounts Engaged by Campaign metric allows you to see how many target accounts were reached by each specific campaign.

How does this template help in segment analysis?

You can use the Accounts Engaged and Touchpoints metrics to compare engagement across different account segments, providing insights into which segments are most responsive to your campaigns.

What constitutes an "engaged" account?

An "engaged" account is typically defined based on specific actions taken by the account, such as interacting with marketing content, attending webinars, or responding to outreach efforts. You can customize this definition based on your specific engagement criteria.


How it works

Pick a template
Connect the data source
Approve the template
Start live reporting

Sightfull is your automated GTM analytics platform.

Low touch, quick deployment paired with automation ensures fast results across any interface of your choice.