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Logo Retention Rate

The number of accounts that remained active over the specified period as a share of all the accounts that were active at the start of that period.

What is Logo Retention Rate?

Logo Retention Rate tracks the percentage of customers that remain active over a given period, ignoring revenue changes. It's crucial for gauging how effectively a business maintains its customer relationships.

Why is Logo Retention Rate Important to Measure?

Logo Retention Rate is an essential metric for evaluating the health, growth, and long-term sustainability of a business. This measurement is particularly significant for SaaS-B2B companies, that heavily invest in customer acquisition. The benefits of this metric include:

  • Health and Growth Indicator: Critical for assessing a company's ability to sustain and grow, especially relevant for SaaS-B2B sectors.
  • Customer Loyalty Measure: High LRR signifies strong customer satisfaction and retention, indicating successful customer engagement strategies.
  • Strategic Insight: Helps pinpoint areas needing improvement in customer service, product quality, or overall experience.

How is Logo Retention Rate Calculated?

LRR is expressed as a percentage of the starting active accounts. It includes the starting active accounts minus any churn.

Formula

Logo Retention Rate =Starting Active Accounts - ChurnStarting Active Accounts

Also known as: Account Retention Rate

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Logo Retention Rate
Logo Retention Rate
The number of accounts that remained active over the specified period as a share of all the accounts that were active at the start of that period.
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Available with 2 integrations
Salesforce connector
HubSpot connector

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