Sightfull raises $18M to tracks key business activities

by Kyle Wiggers, TechCrunch
September 13, 2022

In late 2020, developers Noam Liran and Alex Litvak were inspired to create a platform that applied automation concepts from security to the business analytics space. Drawing on their experiences in cybersecurity — Liran was the chief technology officer at Microsoft’s R&D center in Israel — they created software that lets companies analyze business data to test and adjust their go-to-market strategies. 

Sightfull, a startup that tracks key business activities, raises $18M

Image Credits Yuichiro Chino / Getty Images 

The software became the first product from Sightfull (no, that’s not a typo), a startup that today closed an $18 million Series A round led by Dell Technologies Capital with participation from Norwest Venture Partners and Tiger Global. The new investment will be put toward product development and expanding the Sightfull team, Liran said, with the goal of growing from 25 employees to 50 within the next year and opening an office in New York City (Sightfull is Tel Aviv-based). 

“[Our] platform is targeted at all revenue-related teams — from revenue and sales operations teams to finance and from revenue leaders to the executive team,” Liran told TechCrunch in an email interview. “Sightfull is able to provide all of these stakeholders with answers to all their business questions, insights that uncover hidden growth opportunities and alerts about potential issues regarding their go-to-market strategy." 

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