Lead Generation
A clear view of new lead generation.
Business questions
- What sources, segments or regions are generating the most leads over time?
- How is the number of leads we qualify and accept changing over time?
- What is the current status or stage of leads generated in different time periods?
- What is the overall trend of new leads generated over time?
Monitor new lead generation over time and optimize how you source new leads.
Find the trends and segements you need to know to increase lead volume and drive new pipeline.
Analyze all your leads or filter any metric to explore only marketing created leads (MCLs).
Included Metrics (3)
Leads Accepted
Leads Accepted (aka SALs) denotes the number of leads that have been evaluated and accepted by the sales team as potential sales opportunities during a specific time period.
Leads Created
The Leads Created metric measures the volume of leads created during the time period.
Leads Qualified
Leads Qualified identifies the number of leads that have been qualified by marketing (MQLs) and deemed ready for the next stage in the sales process during a specific time period.
Tags:
Marketing
RevOps
Top of Funnel
Performance Marketing
RevOps
MarketingOps
Connections
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