Lead Generation

A clear view of new lead generation.

Business questions

What sources, segments or regions are generating the most leads and impacting the lead funnel over time?
How is the number of leads we qualify and accept changing over time?
What is the current status or stage of leads generated in different time periods within the lead funnel?
What is the overall trend of new leads generated over time?

Monitor new lead generation over time and optimize how you source new leads. Find the trends and segements you need to know to increase lead volume and drive new pipeline. Analyze all your leads or filter any metric to explore only marketing created leads (MCLs).

The Sightfull Marketplace template helps monitor lead generation and progression through the lead funnel over time. It provides metrics on leads created, qualified, and accepted, and allows for breakdowns by source or segment. The template also includes metric filters to analyze specific groups of leads.

Included Metrics (3)

Leads Accepted

Leads Accepted (aka SALs) denotes the number of leads that have been evaluated and accepted by the sales team as potential sales opportunities during a specific time period.

Leads Created

The Leads Created metric measures the volume of leads created during the time period.

Leads Qualified

Leads Qualified identifies the number of leads that have been qualified by marketing (Marketing Qualified Leads - MQLs) and deemed ready for the next stage in the sales process during a specific time period.

Included Metrics (3)

Leads Accepted

Leads Accepted (aka SALs) denotes the number of leads that have been evaluated and accepted by the sales team as potential sales opportunities during a specific time period.

Leads Created

The Leads Created metric measures the volume of leads created during the time period.

Leads Qualified

Tags:

Marketing

RevOps

Top of Funnel

Performance Marketing

RevOps

MarketingOps

Lead Generation

A clear view of new lead generation.

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