Lead Conversion
Optimize conversion rates from new lead to sales opportunity.
Business questions
- What segments of leads are converting at the highest rate?
- What sources are driving the highest lead conversion over time?
- What is the rate of conversion from one lead stage to the next?
- How many leads are ultimately converted to opportunities?
Track how leads are moving through the funnel over time to identify bottlenecks and remove friction.
Compare different sources and segments to increase top of funnel efficiency and inform your GTM strategy.
Analyze all your leads or filter any metric to explore only marketing created leads (MCLs).
Included Metrics (5)
Leads Converted
Leads Converted measures the number of leads that have successfully converted to sales opportunities.
Lead-to-MQL Rate
Lead-to-MQL Rate calculates the percentage of new leads created during a specific time period that have successfully become Marketing Qualified Leads (MQLs).
Lead-to-Opportunity Conversion Rate
Lead-to-Opportunity Conversion Rate calculates the percentage of new leads created during a specific time period that have successfully transitioned into sales opportunities.
Lead-to-SAL Rate
Lead-to-SAL Rate calculates the percentage of leads created during a specific time period that were accepted by sales as potential opportunities and assigned for further development.
Leads Created
The Leads Created metric measures the volume of leads created during the time period.
Tags:
Marketing
RevOps
Top of Funnel
Performance Marketing
RevOps
MarketingOps
Connections
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