Optimize conversion rates from new lead to sales opportunity.
- What segments of leads are converting at the highest rate?
- What sources are driving the highest lead conversion over time?
- What is the rate of conversion from one lead stage to the next?
- How many leads are ultimately converted to opportunities?
Included Metrics (5)
Leads Converted measures the number of leads that have successfully converted to sales opportunities.
Lead-to-MQL Rate calculates the percentage of new leads created during a specific time period that have successfully become Marketing Qualified Leads (MQLs).
Lead-to-Opportunity Conversion Rate
Lead-to-Opportunity Conversion Rate calculates the percentage of new leads created during a specific time period that have successfully transitioned into sales opportunities.
Lead-to-SAL Rate calculates the percentage of leads created during a specific time period that were accepted by sales as potential opportunities and assigned for further development.
The Leads Created metric measures the volume of leads created during the time period.