Lead Conversion

Optimize conversion rates from new lead to sales opportunity.

Business questions

What segments of leads are converting at the highest rate within the lead funnel?
What sources are driving the highest lead conversion over time?
What is the rate of conversion from one lead stage to the next?
How many leads are ultimately converted to opportunities within the lead funnel?

Track how leads are moving through the funnel over time to identify bottlenecks and remove friction. Compare different sources and segments to increase top of funnel efficiency and inform your GTM strategy. Analyze all your leads or filter any metric to explore only marketing created leads (MCLs) within the lead funnel.

Included Metrics (5)

Leads Converted

Converted Leads measures the number of leads that have successfully converted to sales opportunities, reflecting the lead conversion rates.

Lead-to-MQL Conversion Rate

Lead-to-MQL Conversion Rate calculates the percentage of new leads created during a specific time period that have successfully become Marketing Qualified Leads (MQLs).

Lead-to-Opportunity Conversion Rate

Lead-to-Opportunity Conversion Rate calculates the percentage of new leads created during a specific time period that have successfully transitioned into sales opportunities.

Lead-to-SAL Conversion Rate

Lead-to-SAL Conversion Rate calculates the percentage of leads created during a specific time period that were accepted by sales as potential opportunities and assigned for further development.

Leads Created

The Leads Created metric measures the volume of leads created during the time period.

Included Metrics (5)

Leads Converted

Converted Leads measures the number of leads that have successfully converted to sales opportunities, reflecting the lead conversion rates.

Lead-to-MQL Conversion Rate

Lead-to-MQL Conversion Rate calculates the percentage of new leads created during a specific time period that have successfully become Marketing Qualified Leads (MQLs).

Lead-to-Opportunity Conversion Rate

Lead-to-Opportunity Conversion Rate calculates the percentage of new leads created during a specific time period that have successfully transitioned into sales opportunities.

Lead-to-SAL Conversion Rate

Lead-to-SAL Conversion Rate calculates the percentage of leads created during a specific time period that were accepted by sales as potential opportunities and assigned for further development.

Leads Created

The Leads Created metric measures the volume of leads created during the time period.

Tags:

Marketing

RevOps

Top of Funnel

Performance Marketing

RevOps

MarketingOps

Lead Conversion

Optimize conversion rates from new lead to sales opportunity.

Connections