Optimize conversion rates from new lead to sales opportunity.
- What segments of leads are converting at the highest rate within the lead funnel?
- What sources are driving the highest lead conversion over time?
- What is the rate of conversion from one lead stage to the next?
- How many leads are ultimately converted to opportunities within the lead funnel?
Included Metrics (5)
Converted Leads measures the number of leads that have successfully converted to sales opportunities, reflecting the lead conversion rates.
Lead-to-MQL Conversion Rate
Lead-to-MQL Conversion Rate calculates the percentage of new leads created during a specific time period that have successfully become Marketing Qualified Leads (MQLs).
Lead-to-Opportunity Conversion Rate
Lead-to-Opportunity Conversion Rate calculates the percentage of new leads created during a specific time period that have successfully transitioned into sales opportunities.
Lead-to-SAL Conversion Rate
Lead-to-SAL Conversion Rate calculates the percentage of leads created during a specific time period that were accepted by sales as potential opportunities and assigned for further development.