Sales funnel by cohort
what is sales funnel by cohort?
Sales funnel by cohort measures the total value of opportunities that entered each stage of the sales funnel during a specific period.
why is sales funnel by cohort important to measure?
Measuring the sales funnel by cohort is crucial for understanding the progression of opportunities through different stages of the sales process over time. By grouping opportunities into cohorts based on their entry into the sales funnel during specific periods, sales managers and executives can track the performance and conversion rates of each cohort separately. Sales funnel by cohort helps identify potential bottlenecks or inefficiencies in the sales process and provides insights into the effectiveness of sales strategies for different cohorts.
how is sales funnel by cohort calculated?
To calculate sales funnel by cohort, you need to sum the total value of opportunities that entered each stage of the sales funnel during the specific period. Sales funnel by cohort can be measured according to the number of opportunities (count), the total contract value (TCV) or the annual recurring revenue (ARR) of these opportunities.