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Get pre-built templates that include the most common GTM performance indicators and metrics. Simply select a template or metric, connect your data, and voila, visualizations and insights in seconds.

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Metrics

When it comes to business metrics, think of them as the GPS for your company, far more advanced than the old maps of stale reports and dashboards. Here's why business metrics stand out:

See Trends Over Time: Track your business across different angles and periods.
Ad-hoc Analyses: Filter, group, and zoom into the most granular details.
Build on Existing Data: Layer metrics on top of each other for new insights.

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Most used Metrics in Sales

Explore all (31)

Average sales price

The average amount of closed won opportunities (Bookings).

Pipeline creation QTD (historical comparison)

A historical comparison of past four quarters of creating new opportunities in each fiscal week of the quarter to this quarter.

Bookings QTD (historical comparison)

Comparing how bookings evolved in each of the past four quarters, by week.

Quota attainment YTD

The amount of bookings attained so far in the year divided by the overall quota year-to-date.

Churned accounts

The number of accounts that churned during the period

Gross dollar retention rate

The share of ARR retained from existing customers during the last 12 months, accounting for Contraction, Churn and Expansion

Pipeline waterfall quarterly

Overview of the historical development of pipeline opportunities with close date in the period.

Net dollar retention rate

The share of ARR retained from existing customers during the last 12 months, accounting for Contraction, Churn and Expansion

Sales funnel by cohort

The value of opportunities that entered each stage in the sales funnel during the period.

Bookings QTD

The amount of closed won opportunities so far in the quarter, broken down by weeks.

Bookings

The amount of closed won opportunities during a specific period.

Average length in stage

The average number of days opportunities spend in a stage, for all opportunities that exited the stage during the period.

Slipped pipeline QTD (historical comparison)

A historical comparison of opportunities with close date in the quarter that slipped out of the quarter.

Pipeline creation QTD

The amount of all new opportunities created thus far in the quarter by weeks.

Slipped pipeline quarterly

The amount of pipeline opportunities that slipped out of the quarter.

Sales Velocity

Sales Velocity measures daily revenue generation by dividing bookings by the average deal length.

Logo retention rate

The number of accounts that remained active over the last 12 months as a share of all the accounts that were active at the start of that period

Full year quota attainment

The value of achieved bookings so far in a year divided by the total annual quota.

Net new ARR

The net change in Annualized Recurring Revenue (ARR), broken down to new logo, expansion, contraction and churn

New ARR

The growth in Annualized Recurring Revenue (ARR), broken down to New Logo, Expansion

ARR waterfall

Annualized Recurring Revenue (ARR) at the end of the period, broken down to New Logo, Expansion, Contraction and Churn

New accounts

The number of accounts that became active during the period

Average sales cycle length

The average length of the sales cycle (days), for all opportunities won in the period.

Bookings and pipeline

Combining bookings quarter to date with open pipeline opportunities for the quarter.

Deal Velocity Ratio

The Deal Velocity Ratio quantifies daily revenue per deal by normalizing the average sales price by the average deal length, providing a navigational tool for sales optimization.

Opportunity win rate by stage

The share of all closed opportunities that passed through the sales funnel stage at one point and were won in the period.

Sales funnel snapshot

The sum of opportunities that were in different stages of the sales funnel at the end of the period.

Pipeline creation

The amount of new pipeline opportunities created during the period.

Active accounts waterfall

The number of accounts that have active contracts

Rolling ARR

Annualized Recurring Revenue (ARR) at the end of the period

Opportunity win rate

The share of closed opportunities that were won

Most used Metrics in Sales

Explore all (31)

Average sales price

The average amount of closed won opportunities (Bookings).

Pipeline creation QTD (historical comparison)

A historical comparison of past four quarters of creating new opportunities in each fiscal week of the quarter to this quarter.

Bookings QTD (historical comparison)

Comparing how bookings evolved in each of the past four quarters, by week.

Quota attainment YTD

The amount of bookings attained so far in the year divided by the overall quota year-to-date.

Churned accounts

The number of accounts that churned during the period

Gross dollar retention rate

The share of ARR retained from existing customers during the last 12 months, accounting for Contraction, Churn and Expansion

Pipeline waterfall quarterly

Overview of the historical development of pipeline opportunities with close date in the period.

Net dollar retention rate

The share of ARR retained from existing customers during the last 12 months, accounting for Contraction, Churn and Expansion

Sales funnel by cohort

The value of opportunities that entered each stage in the sales funnel during the period.

Bookings QTD

The amount of closed won opportunities so far in the quarter, broken down by weeks.

Bookings

The amount of closed won opportunities during a specific period.

Average length in stage

The average number of days opportunities spend in a stage, for all opportunities that exited the stage during the period.

Slipped pipeline QTD (historical comparison)

A historical comparison of opportunities with close date in the quarter that slipped out of the quarter.

Pipeline creation QTD

The amount of all new opportunities created thus far in the quarter by weeks.

Slipped pipeline quarterly

The amount of pipeline opportunities that slipped out of the quarter.

Sales Velocity

Sales Velocity measures daily revenue generation by dividing bookings by the average deal length.

Logo retention rate

The number of accounts that remained active over the last 12 months as a share of all the accounts that were active at the start of that period

Full year quota attainment

The value of achieved bookings so far in a year divided by the total annual quota.

Net new ARR

The net change in Annualized Recurring Revenue (ARR), broken down to new logo, expansion, contraction and churn

New ARR

The growth in Annualized Recurring Revenue (ARR), broken down to New Logo, Expansion

ARR waterfall

Annualized Recurring Revenue (ARR) at the end of the period, broken down to New Logo, Expansion, Contraction and Churn

New accounts

The number of accounts that became active during the period

Average sales cycle length

The average length of the sales cycle (days), for all opportunities won in the period.

Bookings and pipeline

Combining bookings quarter to date with open pipeline opportunities for the quarter.

Deal Velocity Ratio

The Deal Velocity Ratio quantifies daily revenue per deal by normalizing the average sales price by the average deal length, providing a navigational tool for sales optimization.

Opportunity win rate by stage

The share of all closed opportunities that passed through the sales funnel stage at one point and were won in the period.

Sales funnel snapshot

The sum of opportunities that were in different stages of the sales funnel at the end of the period.

Pipeline creation

The amount of new pipeline opportunities created during the period.

Active accounts waterfall

The number of accounts that have active contracts

Rolling ARR

Annualized Recurring Revenue (ARR) at the end of the period

Opportunity win rate

The share of closed opportunities that were won

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Templates

You'll find metrics and insights tailored to a specific business topic or category in each template. It's like having a specialized guide for each area of your business, ensuring you have the right tools and information at your fingertips.

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